SMM IN KOCHI

 SOCIAL MEDIA MARKETING   Social media marketing  is the use of  social media  platforms and  websites  to promote a product or service.  Although the terms  e-marketing  and  digital marketing  are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.  Most social media platforms have built-in data  analytics  tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees,  journalists ,  bloggers , and the general public. On a strategic level, social media marketing includes the management of a marketing campaign,  governance , setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone." Social n...